Barbara Koenig in Fortune on Direct-to-Consumer Genetic Testing

Barbara Koenig

Barbara Koenig

Barbara Koenig, PhD, director of the UCSF Bioethics Program, is the featured expert in a Fortune video on things consumers should know before taking a home genetics test. In the video, she cautions viewers to consider several factors, including uncertain regulation and legal protections, data and privacy concerns, and the complexities of interpreting results and what they mean for individual health.