Ruth Malone, RN, PhD, FAAN

Professor & Chairperson


Dr. Malone is internationally known for her research on the tobacco industry, focused broadly on the public relations aspects of the tobacco epidemic, particularly the strategic activities of U.S.-based companies aimed at undermining public health and tobacco control policy. She has also published studies examining the tobacco industry’s targeting of marginalized groups through both product advertising and corporate activities. Currently, she is studying the tobacco industry’s ‘corporate social responsibility’ initiatives and their implications for public health policy, the tobacco industry and the U.S. military, and why businesses voluntarily stop selling tobacco. Her research is funded by the NIH (National Cancer Institute) and the California Tobacco-Related Disease Research Program. Dr. Malone is currently pursuing interests in how to begin to talk and think about an endgame strategy for the tobacco epidemic. She has served as an expert consultant to the CDC, the US Department of Justice, and the World Health Organization. Since 2009, she has served as editor-in-chief of the leading tobacco control policy journal, Tobacco Control, published by the British Medical Association.


Honors and Awards

Harold Luft Award for Mentoring in Health Services and Health Policy Research, Institute for Health Policy Studies UCSF, 2012
Distinguished Scholar Award , Fulbright Commission, 2007-2008
Sybil Jacobs Award , Legacy Foundation, 2006
Fellow, American Academy of Nursing, 2004
Edison T. Uno Award for Leadership, UCSF, 2000
Chancellor’s Award for Public Service , UCSF, 2000


Tobacco is "our industry and we must support it": Exploring the potential implications of Zimbabwe's accession to the Framework Convention on Tobacco Control. Global Health. 2016; 12(1):2.
Honouring top reviewers, and what makes a great peer review? Tob Control. 2016 Jan; 25(1):1.
Smoking or My Job? US Media Coverage of Nonsmoker-Only Hiring Policies. PLoS One. 2015; 10(12):e0144281.
Twitter users' reaction to a chain pharmacy's decision to end tobacco sales. Tob Induc Dis. 2015; 13:36.
Tobacco exceptionalism in airports: time to address gaps. Tob Control. 2015 Nov; 24(6):527.
"What Is Our Story?" Philip Morris's Changing Corporate Narrative. Am J Public Health. 2015 Oct; 105(10):e68-75.
"Tired of watching customers walk out the door because of the smoke": a content analysis of media coverage of voluntarily smokefree restaurants and bars. BMC Public Health. 2015; 15:761.
Coauthorship and 'soft colonialism'. Tob Control. 2015 Jul; 24(4):315.
Tobacco use policy in military housing. Mil Med. 2015 Jun; 180(6):612-4.
FDA's toothless tiger and its "lost pleasure" analysis. Tob Control. 2015 Mar; 24(2):105.
"It's Not a Priority When We're in Combat": Public Health Professionals and Military Tobacco Control Policy. Am J Public Health. 2015 Apr; 105(4):660-4.
"Throwing a rock at their armored tank": civilian authority and military tobacco control. BMC Public Health. 2014; 14:1292.
Power relations and the public health challenge. Tob Control. 2014 Nov; 23(e2):e85-6.
Understanding community norms surrounding tobacco sales. PLoS One. 2014; 9(9):e106461.
Duelling letters: which one would you sign? Tob Control. 2014 Sep; 23(5):369-70.
Is it time for a tobacco-free military? N Engl J Med. 2014 Aug 14; 371(7):589-91.
WHO FCTC article 5.3: promise but little progress. Tob Control. 2014 Jul; 23(4):279-80.
Missing the biggest story in the US Surgeon General's report. Tob Control. 2014 Mar; 23(2):91-2.
It is time to plan the tobacco endgame. BMJ. 2014; 348:g1453.
"People over profits": retailers who voluntarily ended tobacco sales. PLoS One. 2014; 9(1):e85751.
"A breath of fresh air worth spreading": media coverage of retailer abandonment of tobacco sales. Am J Public Health. 2014 Mar; 104(3):562-9.
The symbolic and the material in tobacco control: both matter. Tob Control. 2014 Jan; 23(1):1-2.
Mediatory myths in the u.s. Military: tobacco use as "stress relief". Am J Health Promot. 2014 Nov-Dec; 29(2):115-22.
Interactions between non-physician clinicians and industry: a systematic review. PLoS Med. 2013 Nov; 10(11):e1001561.
Journal policy on research funded by the tobacco industry. BMJ. 2013; 347:f5193.
Journal policy on research funded by the tobacco industry. Thorax. 2013 Dec; 68(12):1090-1.
Journal policy on research funded by the tobacco industry. Heart. 2014 Jan; 100(1):2-3.
Older smokers could be the strongest supporters for U.S. government regulation of tobacco: a focus group study. Tob Induc Dis. 2013; 11(1):17.
'A brave but vital initiative': reining in corporate harm. Tob Control. 2013 Jul; 22(4):217.
Offen et al. respond. Am J Public Health. 2013 Jul; 103(7):e3-4.
Tobacco endgames: what they are and are not, issues for tobacco control strategic planning and a possible US scenario. Tob Control. 2013 May; 22 Suppl 1:i42-4.
Making it normal to sell death: two books worth reading. Tob Control. 2013 Mar; 22(2):65.
"They're going to die anyway": smoking shelters at veterans' facilities. Am J Public Health. 2013 Apr; 103(4):604-12.
Military exceptionalism or tobacco exceptionalism: how civilian health leaders' beliefs may impede military tobacco control efforts. Am J Public Health. 2013 Apr; 103(4):599-604.
Changing Tobacco Control's policy on tobacco industry-funded research. Tob Control. 2013 Jan; 22(1):1-2.
'A question of balance': addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises. Glob Public Health. 2012; 7(10):1045-61.
Why strong tobacco control measures "can't" be implemented in the U.S. Military: a qualitative analysis. Mil Med. 2012 Oct; 177(10):1202-7.
David Simpson steps down as News Editor. Tob Control. 2012 Sep; 21(5):455.
"The Big WHY": Philip Morris's failed search for corporate social value. Am J Public Health. 2012 Oct; 102(10):1942-50.
Being part of something: transformative outcomes of a community-based participatory study. Health Promot Pract. 2013 Mar; 14(2):205-12.
For once, truth in tobacco advertising: it is 'better to die' than to not smoke (better for tobacco companies, that is). Tob Control. 2012 May; 21(3):301.
The effect of the internet on teen and young adult tobacco use: a literature review. J Pediatr Health Care. 2013 Sep-Oct; 27(5):367-76.
"No me ponían mucha importancia": care-seeking experiences of undocumented Mexican immigrant women with chronic illness. ANS Adv Nurs Sci. 2012 Apr-Jun; 35(2):E24-36.
Tobacco control at twenty: reflecting on the past, considering the present and developing the new conversations for the future. Tob Control. 2012 Mar; 21(2):74-6.
Tobacco industry denormalisation as a tobacco control intervention: a review. Tob Control. 2012 Mar; 21(2):162-70.
Peer reviewed journals, science and social justice. Tob Control. 2012 Jan; 21(1):1.
Quid pro quo: tobacco companies and the black press. Am J Public Health. 2012 Apr; 102(4):739-50.
Why California retailers stop selling tobacco products, and what their customers and employees think about it when they do: case studies. BMC Public Health. 2011; 11:848.
Businesses' voluntary pro-health tobacco policies: a review and research agenda. Tob Control. 2012 Jan; 21(1):66-72.
British American Tobacco's partnership with Earthwatch Europe and its implications for public health. Glob Public Health. 2012; 7(1):14-28.
The social context of smoking cessation in China: an exploratory interview study. Tob Control. 2012 Jan; 21(1):57-8.
Hate mail, tobacco control and social change. Tob Control. 2011 Mar; 20(2):87-8.
Conveying misinformation: Top-ranked Japanese books on tobacco. Tob Induc Dis. 2011; 9:3.
Forcing the Navy to sell cigarettes on ships: how the tobacco industry and politicians torpedoed Navy tobacco control. Am J Public Health. 2011 Mar; 101(3):404-11.
Imagining things otherwise: new endgame ideas for tobacco control. Tob Control. 2010 Oct; 19(5):349-50.
Word wars and tobacco control: saying what needs saying that we don't yet know how to say, or saying it better. Tob Control. 2010 Aug; 19(4):261-2.
"A delicate diplomatic situation": tobacco industry efforts to gain control of the Framingham Study. J Clin Epidemiol. 2010 Aug; 63(8):841-53.
"I'll be your cigarette--light me up and get on with it": examining smoking imagery on YouTube. Nicotine Tob Res. 2010 Aug; 12(8):810-6.
The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation. Am J Public Health. 2010 Jul; 100(7):1188-201.
"Willful misconduct": how the US government prevented tobacco-disabled veterans from obtaining disability pensions. Am J Public Health. 2010 Jul; 100(7):1166-73.
"Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now. Am J Public Health. 2010 Jul; 100(7):1174-88.
China's chances, China's choices in global tobacco control. Tob Control. 2010 Feb; 19(1):1-2.
Misinformation about tobacco. Am J Public Health. 2010 Jan; 100(1):6; author reply 6-7.
On tobacco industry cultural appropriation. Tob Control. 2009 Dec; 18(6):425-6.
Standing with those who seek justice. Tob Control. 2009 Oct; 18(5):337.
Contact me soon!!! Confidential, risk-free opportunity! Tob Control. 2009 Aug; 18(4):249.
Tobacco promotion to military personnel: "the plums are here to be plucked". Mil Med. 2009 Aug; 174(8):797-806.
Combining community participatory research with a randomized clinical trial: the Protecting the Hood Against Tobacco (PHAT) smoking cessation study. Heart Lung. 2010 Jan-Feb; 39(1):50-63.
"Everywhere the soldier will be": wartime tobacco promotion in the US military. Am J Public Health. 2009 Sep; 99(9):1595-602.
Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women. Women Health. 2009 Jul-Aug; 49(5):441-74.
From the editor: the diverse, dynamic new world of global tobacco control. Tob Control. 2009 Apr; 18(2):75.
Economism, efficiency, and the moral ecology of good nursing practice. Can J Nurs Res. 2009 Mar; 41(1):340-64.
The social and political context of the tobacco epidemic: nursing research and scholarship on the tobacco industry. Annu Rev Nurs Res. 2009; 27:63-90.
The role of corporate credibility in legitimizing disease promotion. Am J Public Health. 2009 Mar; 99(3):452-61.
Philip Morris's health information web site appears responsible but undermines public health. Public Health Nurs. 2008 Nov-Dec; 25(6):554-64.
Turning negative into positive: public health mass media campaigns and negative advertising. Health Educ Res. 2009 Jun; 24(3):483-95.
Children's secondhand smoke exposure in private homes and cars: an ethical analysis. Am J Public Health. 2008 Dec; 98(12):2140-5.
Corporate philanthropy, lobbying, and public health policy. Am J Public Health. 2008 Dec; 98(12):2123-33.
"Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy. Tob Control. 2008 Dec; 17(6):391-8.
Advance and retreat: tobacco control policy in the U.S. military. Mil Med. 2008 Oct; 173(10):985-91.
False promises: the tobacco industry, "low tar" cigarettes, and older smokers. J Am Geriatr Soc. 2008 Sep; 56(9):1716-23.
"If you know you exist, it's just marketing poison": meanings of tobacco industry targeting in the lesbian, gay, bisexual, and transgender community. Am J Public Health. 2008 Jun; 98(6):996-1003.
Nicotine replacement therapy: perceptions of African-American smokers seeking to quit. J Natl Med Assoc. 2008 Feb; 100(2):230-6.
Is tobacco a gay issue? Interviews with leaders of the lesbian, gay, bisexual and transgender community. Cult Health Sex. 2008 Feb; 10(2):143-57.
Tobacco industry issues management organizations: creating a global corporate network to undermine public health. Global Health. 2008; 4:2.
Working to make a disease. Tob Control. 2007 Dec; 16(6):361-2.
"I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies. Tob Control. 2007 Dec; 16(6):e7.
Racialized geography, corporate activity, and health disparities: tobacco industry targeting of inner cities. J Health Care Poor Underserved. 2007 Nov; 18(4 Suppl):10-38.
Examining the impending gap in clinical nursing expertise. Policy Polit Nurs Pract. 2007 Aug; 8(3):158-69.
Death at a discount: how the tobacco industry thwarted tobacco control policies in US military commissaries. Tob Control. 2007 Feb; 16(1):38-46.
How the health belief model helps the tobacco industry: individuals, choice, and "information". Tob Control. 2006 Dec; 15 Suppl 4:iv37-43.
'We will speak as the smoker': the tobacco industry's smokers' rights groups. Eur J Public Health. 2007 Jun; 17(3):306-13.
"It's like Tuskegee in reverse": a case study of ethical tensions in institutional review board review of community-based participatory research. Am J Public Health. 2006 Nov; 96(11):1914-9.
Making big tobacco give in: you lose, they win. Am J Public Health. 2006 Nov; 96(11):2048-54.
Pictures worth a thousand words: noncommercial tobacco content in the lesbian, gay, and bisexual press. J Health Commun. 2006 Oct-Nov; 11(7):635-49.
Melanin and nicotine: A review of the literature. Nicotine Tob Res. 2006 Aug; 8(4):487-98.
Nursing's involvement in tobacco control: historical perspective and vision for the future. Nurs Res. 2006 Jul-Aug; 55(4 Suppl):S51-7.
Philip Morris's Project Sunrise: weakening tobacco control by working with it. Tob Control. 2006 Jun; 15(3):215-23.
Fiscal versus social responsibility: how Philip Morris shaped the public funds divestment debate. Tob Control. 2006 Jun; 15(3):231-41.
Confronting tobacco. Am J Nurs. 2005 Dec; 105(12):16.
Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill. Tob Control. 2005 Dec; 14(6):409-15.
What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press. J Epidemiol Community Health. 2005 Dec; 59(12):1086-91.
The tobacco industry and pesticide regulations: case studies from tobacco industry archives. Environ Health Perspect. 2005 Dec; 113(12):1659-65.
The ethics of industry experimentation using employees: the case of taste-testing pesticide-treated tobacco. Am J Public Health. 2006 Jan; 96(1):37-46.
New practical book helps nurses to help patients stop smoking using the five A's: ask, advise, assess, assist, arrange. J Emerg Nurs. 2005 Oct; 31(5):497-9.
The perimetric boycott: a tool for tobacco control advocacy. Tob Control. 2005 Aug; 14(4):272-7.
Using marginalization theory to examine pedestrian injury: a case study. ANS Adv Nurs Sci. 2005 Jul-Sep; 28(3):278-86.
Understanding Philip Morris's pursuit of US government regulation of tobacco. Tob Control. 2005 Jun; 14(3):193-200.
"Muscling in" on state boards of nursing: a report from California. J Emerg Nurs. 2005 Jun; 31(3):309-11.
Advanced nursing training in health policy: designing and implementing a new program. Policy Polit Nurs Pract. 2005 May; 6(2):99-108.
Assessing the policy environment. Policy Polit Nurs Pract. 2005 May; 6(2):135-43.
Taking it to the streets: responses of African American young adults to internal tobacco industry documents. Nicotine Tob Res. 2005 Feb; 7(1):163-72.
Accustomed to enduring: experiences of African-American women seeking care for cardiac symptoms. Heart Lung. 2005 Jan-Feb; 34(1):13-21.
Selling off or selling out? Medical schools and ethical leadership in tobacco stock divestment. Acad Med. 2004 Nov; 79(11):1017-26.
Tobacco industry sponsorships: new image belies its deadly product. J Emerg Nurs. 2004 Apr; 30(2):185-7.
"Creative Solutions": selling cigarettes in a smoke-free world. Tob Control. 2004 Mar; 13(1):57-63.
Making the "hit list". Am J Nurs. 2003 Dec; 103(12):13.
Chasing the dollar: why scientists should decline tobacco industry funding. J Epidemiol Community Health. 2003 Aug; 57(8):546-8.
Thinking the "unthinkable": why Philip Morris considered quitting. Tob Control. 2003 Jun; 12(2):208-13.
Vulnerable places: contextualizing health practices. Soc Sci Med. 2003 Jun; 56(11):2243-4.
From adversary to target market: the ACT-UP boycott of Philip Morris. Tob Control. 2003 Jun; 12(2):203-7.
The outing of Philip Morris: advertising tobacco to gay men. Am J Public Health. 2003 Jun; 93(6):988-93.
Distal nursing. Soc Sci Med. 2003 Jun; 56(11):2317-26.
Nurse staffing ratios: progressive policy changes. J Emerg Nurs. 2003 Apr; 29(2):180-2.
Altria means tobacco: Philip Morris's identity crisis. Am J Public Health. 2003 Apr; 93(4):553-6.
UCSF's new center for tobacco control research and education finds valuable lessons in the tobacco industry's internal documents. J Emerg Nurs. 2003 Feb; 29(1):75-7.
Shareholder activism and health policies. J Emerg Nurs. 2002 Dec; 28(6):586-8.
African American leadership groups: smoking with the enemy. Tob Control. 2002 Dec; 11(4):336-45.
Economism, efficiency, and the moral ecology of good nursing practice. Can J Nurs Res. 2002 Sep; 34(2):95-119.
Tobacco industry documents: comparing the Minnesota Depository and internet access. Tob Control. 2002 Sep; 11(3):285.
Tobacco industry surveillance of public health groups: the case of STAT (Stop Teenage Addiction to Tobacco) and INFACT (Infant Formula Action Coalition). Am J Public Health. 2002 Jun; 92(6):955-60.
Night shifts and breast cancer risk: policy implications. J Emerg Nurs. 2002 Apr; 28(2):169-71.
Nursing, our public deaths, and the tobacco industry. Am J Crit Care. 2002 Mar; 11(2):102-5.
High school journalists' perspectives on tobacco. J Health Commun. 2002 Mar-Apr; 7(2):139-56.
Cigar magazines: using tobacco to sell a lifestyle. Tob Control. 2001 Sep; 10(3):279-84.
When is a cigar not a cigar? African American youths' understanding of "cigar" use. Am J Public Health. 2001 Feb; 91(2):316-7.
Emergency nurses' hidden policy skills. J Emerg Nurs. 2001 Feb; 27(1):88-90.
The cigar revival and the popular press: a content analysis, 1987-1997. Am J Public Health. 2001 Feb; 91(2):288-91.
Cigar risk perceptions in focus groups of urban African American youth. J Subst Abuse. 2001; 13(4):549-61.
Research, the Internet, and the way things are. Health Educ Behav. 2000 Dec; 27(6):695-7; discussion 698.
Ergonomics, policy, and the ED nurse. J Emerg Nurs. 2000 Oct; 26(5):514-5.
Dimensions of vulnerability in emergency nurses' narratives. ANS Adv Nurs Sci. 2000 Sep; 23(1):1-11.
Tobacco industry documents: treasure trove or quagmire? Tob Control. 2000 Sep; 9(3):334-8.
Emergency department closures: policy issues. J Emerg Nurs. 2000 Aug; 26(4):380-3.
Cigars, youth, and the Internet link. Am J Public Health. 2000 May; 90(5):790-2.
Policy as product. Morality and metaphor in health policy discourse. Hastings Cent Rep. 1999 May-Jun; 29(3):16-22.
Should peer review be an open process? J Emerg Nurs. 1999 Apr; 25(2):150-2.
Whither the almshouse? Overutilization and the role of the emergency department. J Health Polit Policy Law. 1998 Oct; 23(5):795-832.
Against consumers. Adm Radiol J. 1998 Jun; 17(6):27-8.
Ethical issues in publication of research. J Emerg Nurs. 1998 Jun; 24(3):281-3.
Ethical issues in industry-sponsored research. J Emerg Nurs. 1998 Apr; 24(2):193-6.
"Carlos Doe, 'just a drunk'": ethical concerns. J Emerg Nurs. 1997 Dec; 23(6):519-20.
Getting your study funded: tips for new researchers. J Emerg Nurs. 1996 Oct; 22(5):457-9.
Almost 'like family': emergency nurses and 'frequent flyers'. J Emerg Nurs. 1996 Jun; 22(3):176-83.
Heavy users of emergency services: social construction of a policy problem. Soc Sci Med. 1995 Feb; 40(4):469-77.
The ethics of exclusion and the myth of control. J Emerg Nurs. 1993 Apr; 19(2):33A-34A.
Standards not the answer to difficult flight nursing decisions. J Emerg Nurs. 1992 Jun; 18(3):187.
The challenge of Third World nursing. Am J Nurs. 1990 Jul; 90(7):32-7.
The harmonics of nursing. Am J Nurs. 1988 Jan; 88(1):144.
Ruth E. Malone
+1 415 476-3273
3333 Calif. St,Laurel Heights, Rm 455P
UCSF Box 0612
San Francisco, CA 94118
United States
United States