Ruth Malone, RN, PhD, FAAN

Overview

Dr. Malone is internationally known for her research on the tobacco industry, focused broadly on the public relations aspects of the tobacco epidemic, particularly the strategic activities of U.S.-based companies aimed at undermining public health and tobacco control policy. She has also published studies examining the tobacco industry’s targeting of marginalized groups through both product advertising and corporate activities. Currently, she is studying the tobacco industry’s ‘corporate social responsibility’ initiatives and their implications for public health policy, the tobacco industry and the U.S. military, and why businesses voluntarily stop selling tobacco. Her research is funded by the NIH (National Cancer Institute) and the California Tobacco-Related Disease Research Program. Dr. Malone is currently pursuing interests in how to begin to talk and think about an endgame strategy for the tobacco epidemic. She has served as an expert consultant to the CDC, the US Department of Justice, and the World Health Organization. Since 2009, she has served as editor-in-chief of the leading tobacco control policy journal, Tobacco Control, published by the British Medical Association.

Publications

Malone RE. Power relations and the public health challenge. Tob Control. 2014 Nov; 23(e2):e85-6.
McDaniel PA, Malone RE. Understanding community norms surrounding tobacco sales. PLoS One. 2014; 9(9):e106461.
Gartner C, Malone RE. Duelling letters: which one would you sign? Tob Control. 2014 Sep; 23(5):369-70.
Smith EA, Jahnke SA, Poston WS, Williams LN, Haddock CK, Schroeder SA, Malone RE. Is it time for a tobacco-free military? N Engl J Med. 2014 Aug 14; 371(7):589-91.
Malone RE, Bialous SA. WHO FCTC article 5.3: promise but little progress. Tob Control. 2014 Jul; 23(4):279-80.
Malone RE. Missing the biggest story in the US Surgeon General's report. Tob Control. 2014 Mar; 23(2):91-2.
Malone R, McDaniel P, Smith E. It is time to plan the tobacco endgame. BMJ. 2014; 348:g1453.
McDaniel PA, Malone RE. "People over Profits": Retailers Who Voluntarily Ended Tobacco Sales. PLoS One. 2014 Jan 22; 9(1):e85751.
McDaniel PA, Offen N, Yerger VB, Malone RE. "A breath of fresh air worth spreading": media coverage of retailer abandonment of tobacco sales. Am J Public Health. 2014 Mar; 104(3):562-9.
Malone RE. The symbolic and the material in tobacco control: both matter. Tob Control. 2014 Jan; 23(1):1-2.
Smith EA, Malone RE. Mediatory myths in the u.s. Military: tobacco use as "stress relief". Am J Health Promot. 2014 Nov-Dec; 29(2):115-22.
Grundy Q, Bero L, Malone R. Interactions between Non-Physician Clinicians and Industry: A Systematic Review. PLoS Med. 2013 Nov; 10(11):e1001561.
Godlee F, Malone R, Timmis A, Otto C, Bush A, Pavord I, Groves T. Journal policy on research funded by the tobacco industry. BMJ. 2013; 347:f5193.
Godlee F, Malone R, Timmis A, Otto C, Bush A, Pavord I, Groves T. Journal policy on research funded by the tobacco industry. Thorax. 2013 Dec; 68(12):1090-1.
Godlee F, Malone R, Timmis A, Otto C, Bush A, Pavord I, Groves T. Journal policy on research funded by the tobacco industry. Heart. 2014 Jan; 100(1):2-3.
Yerger VB, Cataldo JK, Malone RE. Older smokers could be the strongest supporters for U.S. government regulation of tobacco: a focus group study. Tob Induc Dis. 2013; 11(1):17.
Malone RE. 'A brave but vital initiative': reining in corporate harm. Tob Control. 2013 Jul; 22(4):217.
Offen N, Smith E, Malone RE. Offen et al. respond. Am J Public Health. 2013 Jul; 103(7):e3-4.
Malone RE. Tobacco endgames: what they are and are not, issues for tobacco control strategic planning and a possible US scenario. Tob Control. 2013 May; 22 Suppl 1:i42-4.
Malone RE. Making it normal to sell death: two books worth reading. Tob Control. 2013 Mar; 22(2):65.
Offen N, Smith EA, Malone RE. "They're going to die anyway": smoking shelters at veterans' facilities. Am J Public Health. 2013 Apr; 103(4):604-12.
Smith EA, Malone RE. Military exceptionalism or tobacco exceptionalism: how civilian health leaders' beliefs may impede military tobacco control efforts. Am J Public Health. 2013 Apr; 103(4):599-604.
Malone RE. Changing Tobacco Control's policy on tobacco industry-funded research. Tob Control. 2013 Jan; 22(1):1-2.
Yang JS, McDaniel PA, Malone RE. 'A question of balance': addressing the public health impacts of multinational enterprises in the OECD Guidelines for Multinational Enterprises. Glob Public Health. 2012; 7(10):1045-61.
Smith EA, Malone RE. Why strong tobacco control measures "can't" be implemented in the U.S. Military: a qualitative analysis. Mil Med. 2012 Oct; 177(10):1202-7.
Malone RE. David Simpson steps down as News Editor. Tob Control. 2012 Sep; 21(5):455.
McDaniel PA, Malone RE. "The Big WHY": Philip Morris's failed search for corporate social value. Am J Public Health. 2012 Oct; 102(10):1942-50.
Malone RE, McGruder C, Froelicher ES, Yerger VB. Being part of something: transformative outcomes of a community-based participatory study. Health Promot Pract. 2013 Mar; 14(2):205-12.
Malone RE. For once, truth in tobacco advertising: it is 'better to die' than to not smoke (better for tobacco companies, that is). Tob Control. 2012 May; 21(3):301.
Forsyth SR, Kennedy C, Malone RE. The effect of the internet on teen and young adult tobacco use: a literature review. J Pediatr Health Care. 2013 Sep-Oct; 27(5):367-76.
Chandler JT, Malone RE, Thompson LM, Rehm RS. "No me ponían mucha importancia": care-seeking experiences of undocumented Mexican immigrant women with chronic illness. ANS Adv Nurs Sci. 2012 Apr-Jun; 35(2):E24-36.
Malone RE, Warner KE. Tobacco control at twenty: reflecting on the past, considering the present and developing the new conversations for the future. Tob Control. 2012 Mar; 21(2):74-6.
Malone RE, Grundy Q, Bero LA. Tobacco industry denormalisation as a tobacco control intervention: a review. Tob Control. 2012 Mar; 21(2):162-70.
Malone RE. Peer reviewed journals, science and social justice. Tob Control. 2012 Jan; 21(1):1.
McCandless PM, Yerger VB, Malone RE. Quid pro quo: tobacco companies and the black press. Am J Public Health. 2012 Apr; 102(4):739-50.
McDaniel PA, Malone RE. Why California retailers stop selling tobacco products, and what their customers and employees think about it when they do: case studies. BMC Public Health. 2011; 11:848.
McDaniel PA, Malone RE. Businesses' voluntary pro-health tobacco policies: a review and research agenda. Tob Control. 2012 Jan; 21(1):66-72.
McDaniel PA, Malone RE. British American Tobacco's partnership with Earthwatch Europe and its implications for public health. Glob Public Health. 2012; 7(1):14-28.
Zhang JY, Chan SS, Fong DY, Malone RE, Lam TH. The social context of smoking cessation in China: an exploratory interview study. Tob Control. 2012 Jan; 21(1):57-8.
Malone RE. Hate mail, tobacco control and social change. Tob Control. 2011 Mar; 20(2):87-8.
Kanamori Y, Malone RE. Conveying misinformation: Top-ranked Japanese books on tobacco. Tob Induc Dis. 2011; 9:3.
Offen N, Arvey SR, Smith EA, Malone RE. Forcing the Navy to sell cigarettes on ships: how the tobacco industry and politicians torpedoed Navy tobacco control. Am J Public Health. 2011 Mar; 101(3):404-11.
Malone RE. Imagining things otherwise: new endgame ideas for tobacco control. Tob Control. 2010 Oct; 19(5):349-50.
Malone RE. Word wars and tobacco control: saying what needs saying that we don't yet know how to say, or saying it better. Tob Control. 2010 Aug; 19(4):261-2.
Cataldo JK, Bero LA, Malone RE. "A delicate diplomatic situation": tobacco industry efforts to gain control of the Framingham Study. J Clin Epidemiol. 2010 Aug; 63(8):841-53.
Forsyth SR, Malone RE. "I'll be your cigarette--light me up and get on with it": examining smoking imagery on YouTube. Nicotine Tob Res. 2010 Aug; 12(8):810-6.
Apollonio DE, Malone RE. The "We Card" program: tobacco industry "youth smoking prevention" as industry self-preservation. Am J Public Health. 2010 Jul; 100(7):1188-201.
Offen N, Smith EA, Malone RE. "Willful misconduct": how the US government prevented tobacco-disabled veterans from obtaining disability pensions. Am J Public Health. 2010 Jul; 100(7):1166-73.
Tesler LE, Malone RE. "Our reach is wide by any corporate standard": how the tobacco industry helped defeat the Clinton health plan and why it matters now. Am J Public Health. 2010 Jul; 100(7):1174-88.
Malone RE. China's chances, China's choices in global tobacco control. Tob Control. 2010 Feb; 19(1):1-2.
Malone RE, Healton CG. Misinformation about tobacco. Am J Public Health. 2010 Jan; 100(1):6; author reply 6-7.
Malone RE. On tobacco industry cultural appropriation. Tob Control. 2009 Dec; 18(6):425-6.
Malone RE. Standing with those who seek justice. Tob Control. 2009 Oct; 18(5):337.
Malone RE, Smith EA. Contact me soon!!! Confidential, risk-free opportunity! Tob Control. 2009 Aug; 18(4):249.
Smith EA, Malone RE. Tobacco promotion to military personnel: "the plums are here to be plucked". Mil Med. 2009 Aug; 174(8):797-806.
Froelicher ES, Doolan D, Yerger VB, McGruder CO, Malone RE. Combining community participatory research with a randomized clinical trial: the Protecting the Hood Against Tobacco (PHAT) smoking cessation study. Heart Lung. 2010 Jan-Feb; 39(1):50-63.
Smith EA, Malone RE. "Everywhere the soldier will be": wartime tobacco promotion in the US military. Am J Public Health. 2009 Sep; 99(9):1595-602.
McDaniel PA, Malone RE. Creating the "desired mindset": Philip Morris's efforts to improve its corporate image among women. Women Health. 2009 Jul-Aug; 49(5):441-74.
Malone RE. From the editor: the diverse, dynamic new world of global tobacco control. Tob Control. 2009 Apr; 18(2):75.
Weiss SM, Malone RE, Merighi JR, Benner P. Economism, efficiency, and the moral ecology of good nursing practice. Can J Nurs Res. 2009 Mar; 41(1):340-64.
Malone RE. The social and political context of the tobacco epidemic: nursing research and scholarship on the tobacco industry. Annu Rev Nurs Res. 2009; 27:63-90.
McDaniel PA, Malone RE. The role of corporate credibility in legitimizing disease promotion. Am J Public Health. 2009 Mar; 99(3):452-61.
Smith EA, Malone RE. Philip Morris's health information web site appears responsible but undermines public health. Public Health Nurs. 2008 Nov-Dec; 25(6):554-64.
Apollonio DE, Malone RE. Turning negative into positive: public health mass media campaigns and negative advertising. Health Educ Res. 2009 Jun; 24(3):483-95.
Jarvie JA, Malone RE. Children's secondhand smoke exposure in private homes and cars: an ethical analysis. Am J Public Health. 2008 Dec; 98(12):2140-5.
Tesler LE, Malone RE. Corporate philanthropy, lobbying, and public health policy. Am J Public Health. 2008 Dec; 98(12):2123-33.
Yang JS, Malone RE. "Working to shape what society's expectations of us should be": Philip Morris' societal alignment strategy. Tob Control. 2008 Dec; 17(6):391-8.
Arvey SR, Malone RE. Advance and retreat: tobacco control policy in the U.S. military. Mil Med. 2008 Oct; 173(10):985-91.
Cataldo JK, Malone RE. False promises: the tobacco industry, "low tar" cigarettes, and older smokers. J Am Geriatr Soc. 2008 Sep; 56(9):1716-23.
Smith EA, Thomson K, Offen N, Malone RE. "If you know you exist, it's just marketing poison": meanings of tobacco industry targeting in the lesbian, gay, bisexual, and transgender community. Am J Public Health. 2008 Jun; 98(6):996-1003.
Yerger VB, Wertz M, McGruder C, Froelicher ES, Malone RE. Nicotine replacement therapy: perceptions of African-American smokers seeking to quit. J Natl Med Assoc. 2008 Feb; 100(2):230-6.
Offen N, Smith EA, Malone RE. Is tobacco a gay issue? Interviews with leaders of the lesbian, gay, bisexual and transgender community. Cult Health Sex. 2008 Feb; 10(2):143-57.
McDaniel PA, Intinarelli G, Malone RE. Tobacco industry issues management organizations: creating a global corporate network to undermine public health. Global Health. 2008; 4:2.
Malone RE. Working to make a disease. Tob Control. 2007 Dec; 16(6):361-2.
McDaniel PA, Malone RE. "I always thought they were all pure tobacco": American smokers' perceptions of "natural" cigarettes and tobacco industry advertising strategies. Tob Control. 2007 Dec; 16(6):e7.
Yerger VB, Przewoznik J, Malone RE. Racialized geography, corporate activity, and health disparities: tobacco industry targeting of inner cities. J Health Care Poor Underserved. 2007 Nov; 18(4 Suppl):10-38.
Orsolini-Hain L, Malone RE. Examining the impending gap in clinical nursing expertise. Policy Polit Nurs Pract. 2007 Aug; 8(3):158-69.
Smith EA, Blackman VS, Malone RE. Death at a discount: how the tobacco industry thwarted tobacco control policies in US military commissaries. Tob Control. 2007 Feb; 16(1):38-46.
Balbach ED, Smith EA, Malone RE. How the health belief model helps the tobacco industry: individuals, choice, and "information". Tob Control. 2006 Dec; 15 Suppl 4:iv37-43.
Smith EA, Malone RE. 'We will speak as the smoker': the tobacco industry's smokers' rights groups. Eur J Public Health. 2007 Jun; 17(3):306-13.
Malone RE, Yerger VB, McGruder C, Froelicher E. "It's like Tuskegee in reverse": a case study of ethical tensions in institutional review board review of community-based participatory research. Am J Public Health. 2006 Nov; 96(11):1914-9.
Wander N, Malone RE. Making big tobacco give in: you lose, they win. Am J Public Health. 2006 Nov; 96(11):2048-54.
Smith EA, Offen N, Malone RE. Pictures worth a thousand words: noncommercial tobacco content in the lesbian, gay, and bisexual press. J Health Commun. 2006 Oct-Nov; 11(7):635-49.
Yerger VB, Malone RE. Melanin and nicotine: A review of the literature. Nicotine Tob Res. 2006 Aug; 8(4):487-98.
Malone RE. Nursing's involvement in tobacco control: historical perspective and vision for the future. Nurs Res. 2006 Jul-Aug; 55(4 Suppl):S51-7.
McDaniel PA, Smith EA, Malone RE. Philip Morris's Project Sunrise: weakening tobacco control by working with it. Tob Control. 2006 Jun; 15(3):215-23.
Wander N, Malone RE. Fiscal versus social responsibility: how Philip Morris shaped the public funds divestment debate. Tob Control. 2006 Jun; 15(3):231-41.
Malone RE. Confronting tobacco. Am J Nurs. 2005 Dec; 105(12):16.
Apollonio DE, Malone RE. Marketing to the marginalised: tobacco industry targeting of the homeless and mentally ill. Tob Control. 2005 Dec; 14(6):409-15.
Smith EA, Offen N, Malone RE. What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, and bisexual press. J Epidemiol Community Health. 2005 Dec; 59(12):1086-91.
McDaniel PA, Solomon G, Malone RE. The tobacco industry and pesticide regulations: case studies from tobacco industry archives. Environ Health Perspect. 2005 Dec; 113(12):1659-65.
McDaniel PA, Solomon G, Malone RE. The ethics of industry experimentation using employees: the case of taste-testing pesticide-treated tobacco. Am J Public Health. 2006 Jan; 96(1):37-46.
Malone RE. New practical book helps nurses to help patients stop smoking using the five A's: ask, advise, assess, assist, arrange. J Emerg Nurs. 2005 Oct; 31(5):497-9.
Offen N, Smith EA, Malone RE. The perimetric boycott: a tool for tobacco control advocacy. Tob Control. 2005 Aug; 14(4):272-7.
Cuttler SJ, Malone RE. Using marginalization theory to examine pedestrian injury: a case study. ANS Adv Nurs Sci. 2005 Jul-Sep; 28(3):278-86.
McDaniel PA, Malone RE. Understanding Philip Morris's pursuit of US government regulation of tobacco. Tob Control. 2005 Jun; 14(3):193-200.
Hackenschmidt A, Malone R. "Muscling in" on state boards of nursing: a report from California. J Emerg Nurs. 2005 Jun; 31(3):309-11.
Harrington C, Crider MC, Benner PE, Malone RE. Advanced nursing training in health policy: designing and implementing a new program. Policy Polit Nurs Pract. 2005 May; 6(2):99-108.
Malone RE. Assessing the policy environment. Policy Polit Nurs Pract. 2005 May; 6(2):135-43.
Yerger VB, Daniel MR, Malone RE. Taking it to the streets: responses of African American young adults to internal tobacco industry documents. Nicotine Tob Res. 2005 Feb; 7(1):163-72.
Banks AD, Malone RE. Accustomed to enduring: experiences of African-American women seeking care for cardiac symptoms. Heart Lung. 2005 Jan-Feb; 34(1):13-21.
Wander N, Malone RE. Selling off or selling out? Medical schools and ethical leadership in tobacco stock divestment. Acad Med. 2004 Nov; 79(11):1017-26.
Malone RE. Tobacco industry sponsorships: new image belies its deadly product. J Emerg Nurs. 2004 Apr; 30(2):185-7.
Smith EA, Malone RE. "Creative Solutions": selling cigarettes in a smoke-free world. Tob Control. 2004 Mar; 13(1):57-63.
Malone RE. Making the "hit list". Am J Nurs. 2003 Dec; 103(12):13.
Malone RE, Bero LA. Chasing the dollar: why scientists should decline tobacco industry funding. J Epidemiol Community Health. 2003 Aug; 57(8):546-8.
Smith EA, Malone RE. Thinking the "unthinkable": why Philip Morris considered quitting. Tob Control. 2003 Jun; 12(2):208-13.
Malone RE. Vulnerable places: contextualizing health practices. Soc Sci Med. 2003 Jun; 56(11):2243-4.
Offen N, Smith EA, Malone RE. From adversary to target market: the ACT-UP boycott of Philip Morris. Tob Control. 2003 Jun; 12(2):203-7.
Smith EA, Malone RE. The outing of Philip Morris: advertising tobacco to gay men. Am J Public Health. 2003 Jun; 93(6):988-93.
Malone RE. Distal nursing. Soc Sci Med. 2003 Jun; 56(11):2317-26.
Malone RE. Nurse staffing ratios: progressive policy changes. J Emerg Nurs. 2003 Apr; 29(2):180-2.
Smith EA, Malone RE. Altria means tobacco: Philip Morris's identity crisis. Am J Public Health. 2003 Apr; 93(4):553-6.
Malone RE. UCSF's new center for tobacco control research and education finds valuable lessons in the tobacco industry's internal documents. J Emerg Nurs. 2003 Feb; 29(1):75-7.
Malone RE. Shareholder activism and health policies. J Emerg Nurs. 2002 Dec; 28(6):586-8.
Yerger VB, Malone RE. African American leadership groups: smoking with the enemy. Tob Control. 2002 Dec; 11(4):336-45.
Weiss SM, Malone RE, Merighi JR, Benner P. Economism, efficiency, and the moral ecology of good nursing practice. Can J Nurs Res. 2002 Sep; 34(2):95-119.
Malone RE. Tobacco industry documents: comparing the Minnesota Depository and internet access. Tob Control. 2002 Sep; 11(3):285.
Malone RE. Tobacco industry surveillance of public health groups: the case of STAT (Stop Teenage Addiction to Tobacco) and INFACT (Infant Formula Action Coalition). Am J Public Health. 2002 Jun; 92(6):955-60.
Malone RE. Night shifts and breast cancer risk: policy implications. J Emerg Nurs. 2002 Apr; 28(2):169-71.
Malone RE. Nursing, our public deaths, and the tobacco industry. Am J Crit Care. 2002 Mar; 11(2):102-5.
Malone RE, Wenger LD, Bero LA. High school journalists' perspectives on tobacco. J Health Commun. 2002 Mar-Apr; 7(2):139-56.
Wenger LD, Malone RE, George A, Bero LA. Cigar magazines: using tobacco to sell a lifestyle. Tob Control. 2001 Sep; 10(3):279-84.
Yerger V, Pearson C, Malone RE. When is a cigar not a cigar? African American youths' understanding of "cigar" use. Am J Public Health. 2001 Feb; 91(2):316-7.
Malone RE. Emergency nurses' hidden policy skills. J Emerg Nurs. 2001 Feb; 27(1):88-90.
Wenger L, Malone R, Bero L. The cigar revival and the popular press: a content analysis, 1987-1997. Am J Public Health. 2001 Feb; 91(2):288-91.
Malone RE, Yerger V, Pearson C. Cigar risk perceptions in focus groups of urban African American youth. J Subst Abuse. 2001; 13(4):549-61.
Malone RE. Research, the Internet, and the way things are. Health Educ Behav. 2000 Dec; 27(6):695-7; discussion 698.
Malone RE. Ergonomics, policy, and the ED nurse. J Emerg Nurs. 2000 Oct; 26(5):514-5.
Malone RE. Dimensions of vulnerability in emergency nurses' narratives. ANS Adv Nurs Sci. 2000 Sep; 23(1):1-11.
Malone RE, Balbach ED. Tobacco industry documents: treasure trove or quagmire? Tob Control. 2000 Sep; 9(3):334-8.
Malone RE, Dohan D. Emergency department closures: policy issues. J Emerg Nurs. 2000 Aug; 26(4):380-3.
Malone RE, Bero LA. Cigars, youth, and the Internet link. Am J Public Health. 2000 May; 90(5):790-2.
Malone RE. Policy as product. Morality and metaphor in health policy discourse. Hastings Cent Rep. 1999 May-Jun; 29(3):16-22.
Malone RE. Should peer review be an open process? J Emerg Nurs. 1999 Apr; 25(2):150-2.
Malone RE. Whither the almshouse? Overutilization and the role of the emergency department. J Health Polit Policy Law. 1998 Oct; 23(5):795-832.
Malone RE. Against consumers. Adm Radiol J. 1998 Jun; 17(6):27-8.
Malone RE. Ethical issues in publication of research. J Emerg Nurs. 1998 Jun; 24(3):281-3.
Malone RE. Ethical issues in industry-sponsored research. J Emerg Nurs. 1998 Apr; 24(2):193-6.
Malone RE. "Carlos Doe, 'just a drunk'": ethical concerns. J Emerg Nurs. 1997 Dec; 23(6):519-20.
Malone RE. Getting your study funded: tips for new researchers. J Emerg Nurs. 1996 Oct; 22(5):457-9.
Malone RE. Almost 'like family': emergency nurses and 'frequent flyers'. J Emerg Nurs. 1996 Jun; 22(3):176-83.
Malone RE. Heavy users of emergency services: social construction of a policy problem. Soc Sci Med. 1995 Feb; 40(4):469-77.
Malone R. The ethics of exclusion and the myth of control. J Emerg Nurs. 1993 Apr; 19(2):33A-34A.
Malone RE. Standards not the answer to difficult flight nursing decisions. J Emerg Nurs. 1992 Jun; 18(3):187.
Malone RE. The challenge of Third World nursing. Am J Nurs. 1990 Jul; 90(7):32-7.
Malone RE. The harmonics of nursing. Am J Nurs. 1988 Jan; 88(1):144.

Honors and Awards

Harold Luft Award for Mentoring in Health Services and Health Policy Research, Institute for Health Policy Studies UCSF, 2012
Distinguished Scholar Award , Fulbright Commission, 2007-2008
Sybil Jacobs Award , Legacy Foundation, 2006
Fellow, American Academy of Nursing, 2004
Edison T. Uno Award for Leadership, UCSF, 2000
Chancellor’s Award for Public Service , UCSF, 2000

Interests

Ruth E. Malone
+1 415 476-3273
3333 Calif. St,Laurel Heights, Rm 455P
UCSF Box 0612
San Francisco, CA 94143
United States